Hello, I’m
Designer
Geniya
Strategic Web & Graphic Design That Helps Businesses Grow
“Every design should have a purpose. My goal is to create work that tells your story, builds trust, and supports your business goals.”
– Evgeniya Lapanov –
13+ Years of Creative & Marketing Experience
Hi, I’m Evgeniya Lapanov, though most clients know me as Geniya. I’m the founder of Geniya Design, a Winnipeg-based creative studio that helps startups, small- to medium-sized businesses, entrepreneurs, nonprofit organizations, and educational institutions build strong, memorable brands. With over 13 years of experience in graphic design, web design, and marketing, I create strategic, results-driven solutions that help organizations communicate clearly, build trust, and grow with confidence.
From websites and branding to graphic design, photography, digital marketing, SEO, and accessibility, I offer a complete creative solution tailored to your business. Instead of coordinating multiple freelancers or agencies, you’ll work with one dedicated creative partner who understands your goals, brings your vision to life, and helps your brand grow consistently across every platform.
What Clients Are Saying
Building long-term relationships is just as important to me as delivering great design. Here’s what a few of my clients have shared about working with Geniya Design
Elena Grinshteyn
Geniya stands out for her remarkable responsibility and quick turnaround time. Her innovative ideas and commitment to deadlines are truly impressive. Working with Geniya was a great experience.
Marina Barnes
Geniya is a design powerhouse! Her designs blend creativity with efficiency, adapting seamlessly to project changes. Geniya's collaborative spirit, cost-conscious approach, and clear communication make her an invaluable asset. I highly recommend her for outstanding results.
Marianna Fradkov
Geniya's creativity and flexibility truly set her apart. Her designs showcase not only a high level of creativity but also her ability to adapt swiftly to any changes. Working with Geniya guarantees a dynamic and responsive collaboration where your vision is brought to life.
Portfolio
Services
Web Design
Custom websites designed to attract customers, build trust, and support your business goals. Every website is responsive, user-friendly, SEO-ready, and tailored to create a seamless experience across all devices.
Branding
Build a memorable brand that reflects your values and connects with your audience. From logos and colour palettes to typography and brand guidelines, I create cohesive brand identities that help businesses stand out with confidence.
Social Media
Strengthen your online presence with professionally designed social media graphics and strategic visual content that captures attention, builds brand recognition, and keeps your audience engaged.
Marketing Materials
Communicate your message with professionally designed brochures, flyers, annual reports, signage, presentations, and other marketing materials that leave a lasting impression and support your business objectives.
Accessibility & Inclusive Design
Create accessible, user-friendly websites and marketing materials that help you reach a broader audience, strengthen your brand, and deliver a better experience for everyone.
Logo Design
Your logo is often the first impression of your business. I create distinctive, versatile logos that capture your brand’s personality and provide a strong foundation for a consistent visual identity.
Presentations
Deliver your ideas with confidence through engaging, professionally designed presentations that simplify complex information, tell your story clearly, and leave a lasting impression.
Events
Create a cohesive event experience with professionally designed banners, displays, signage, programs, name badges, and promotional materials that showcase your brand with confidence.
Digital Advertising
Reach the right audience with strategic Facebook and Instagram advertising campaigns. From audience targeting and creative development to campaign optimization, I create data-driven ads designed to increase brand awareness, generate leads, and drive meaningful results.
Let’s Bring Your Ideas to Life
Whether you’re launching a new business, refreshing your brand, or growing your online presence, I’d love to learn more about your goals and discuss how I can help.