Insights & Inspiration from Geniya Design
Discover design tips, branding advice, and creative insights to help your business stand out. From visual identity to web strategy, my blogs are here to inspire and guide your next big move.
3 Branding Mistakes Small Businesses Make and How to Fix Them
You don’t need a big budget or a full-time creative team to build a strong, memorable brand. But even the most passionate and talented small business owners sometimes fall into common branding traps—ones that quietly weaken their message and make it harder for people...
Behind the Brand: How I Approach a New Client Project
Every design project I take on begins with more than a blank screen—it begins with a story. And not just any story, but your story. One of the most rewarding parts of what I do is uncovering the heart behind a brand: your goals, your values, the little details that...
From Brush to Brand: How My Watercolour Practice Inspires My Design Work
People are often surprised when they find out I paint. It’s not something I’ve always shared publicly—but for me, watercolour has always been a quiet, personal form of expression. It’s where I find peace, slow down, and reconnect with the textures and colours that...