3 Branding Mistakes Small Businesses Make and How to Fix Them

3 Branding Mistakes Small Businesses Make and How to Fix Them

You don’t need a big budget or a full-time creative team to build a strong, memorable brand. But even the most passionate and talented small business owners sometimes fall into common branding traps—ones that quietly weaken their message and make it harder for people...
Behind the Brand: How I Approach a New Client Project

Behind the Brand: How I Approach a New Client Project

Every design project I take on begins with more than a blank screen—it begins with a story. And not just any story, but your story. One of the most rewarding parts of what I do is uncovering the heart behind a brand: your goals, your values, the little details that...
A Day in My Creative Life

A Day in My Creative Life

Every morning starts with a quiet moment—coffee in hand, my MacBook lighting up, and the day ahead full of possibilities. I split my time between the University of Manitoba’s Faculty of Law and my own business, Geniya Design. Both roles are rooted in creativity, but...
Is Your Website Costing You Clients? 5 Fixes You Can Make Today

Is Your Website Costing You Clients? 5 Fixes You Can Make Today

In today’s digital-first world, your website is often the first—and sometimes only—chance to make a strong impression. But if your site is outdated, slow, or confusing to navigate, potential clients may click away before they even learn what you offer. As a web and...