Every morning starts with a quiet moment—coffee in hand, my MacBook lighting up, and the day ahead full of possibilities. I split my time between the University of Manitoba’s Faculty of Law and my own business, Geniya Design. Both roles are rooted in creativity, but each offers something different: structure and service on one side, freedom and innovation on the other.

At the university, I design with intention. Whether it’s a poster for an upcoming legal event or graphics for the ENews, every piece has a clear purpose—to inform, support, and reflect the thoughtful work happening in legal education. It’s a responsibility I take seriously, and I’m proud to contribute to a place where design helps amplify voices doing meaningful work.

Later in the day, I switch hats. Geniya Design gives me the space to dive into branding projects, collaborate with business owners, and build visuals that bring their ideas to life. Today, it’s a logo design for Cloud 7—a new startup weather company. I created four different concepts, which you can see below. 

Which logo concept speaks to you the most?
I’d love to hear your thoughts—drop a comment below and let me know your favourite!

In the end, the client chose to move forward with a cleaner, simpler version created by another designer. And honestly? I’m totally okay with that. I never take it personally when another concept gets approved. I switch gears quickly, move on to the next opportunity, and stay focused on creating value. Every client is different, and that’s what I love most. I get to translate who they are into a visual language that truly connects.

The creative process isn’t always neat. Some days the ideas come fast. Other days, they need time to simmer. I might sketch, explore color palettes, walk away and come back with a fresh perspective. Over time, I’ve learned to trust that part—to give it space, to let the story unfold through the work.

Design has always been more than a job. It’s how I solve problems, how I help people express their vision, and how I find meaning in the everyday. Whether I’m building something for a faculty newsletter or a new brand launch, it always comes back to this: making ideas visible in a way that feels real, clean, and recognizeable.

Thanks for following along. If you’re curious about how design could support your work—or just want to chat—I’d love to connect.