3 Branding Mistakes Small Businesses Make and How to Fix Them

3 Branding Mistakes Small Businesses Make and How to Fix Them

You don’t need a big budget or a full-time creative team to build a strong, memorable brand. But even the most passionate and talented small business owners sometimes fall into common branding traps—ones that quietly weaken their message and make it harder for people...
A Day in My Creative Life

A Day in My Creative Life

Every morning starts with a quiet moment—coffee in hand, my MacBook lighting up, and the day ahead full of possibilities. I split my time between the University of Manitoba’s Faculty of Law and my own business, Geniya Design. Both roles are rooted in creativity, but...
Is Your Website Costing You Clients? 5 Fixes You Can Make Today

Is Your Website Costing You Clients? 5 Fixes You Can Make Today

In today’s digital-first world, your website is often the first—and sometimes only—chance to make a strong impression. But if your site is outdated, slow, or confusing to navigate, potential clients may click away before they even learn what you offer. As a web and...