Behind the Brand: How I Approach a New Client Project

Behind the Brand: How I Approach a New Client Project

Every design project I take on begins with more than a blank screen—it begins with a story. And not just any story, but your story. One of the most rewarding parts of what I do is uncovering the heart behind a brand: your goals, your values, the little details that...
A Day in My Creative Life

A Day in My Creative Life

Every morning starts with a quiet moment—coffee in hand, my MacBook lighting up, and the day ahead full of possibilities. I split my time between the University of Manitoba’s Faculty of Law and my own business, Geniya Design. Both roles are rooted in creativity, but...
Is Your Website Costing You Clients? 5 Fixes You Can Make Today

Is Your Website Costing You Clients? 5 Fixes You Can Make Today

In today’s digital-first world, your website is often the first—and sometimes only—chance to make a strong impression. But if your site is outdated, slow, or confusing to navigate, potential clients may click away before they even learn what you offer. As a web and...